During my internship for LifeSouth, I did a marketing campaign to advertise a series of college football themed blood drives.
By the end of the campaign, over thirty thousand tee shirts were printed and distributed at blood drives in Alabama, Georgia, and Florida.
The trick was making a design that could support color combinations of any team. I did this by making it work with either one color or two, in case a team had white as one of their colors.
As the campaign progressed, more and more schools were incorporated. By the end there were 10 colleges and the Jacksonville Jaguars of the NFL involved. Each of these organizations had to give a thumbs up to this design before it went through.
This was a formative project for me. Before this campaign I had never had a design of mine used commercially. Thirty thousand copies later, I suddenly felt like a graphic designer. I've chased that feeling ever since and never looked back.